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12 November 2007

Benchmark Poll with The Australian

This election we've been doing our polling with The Australian. It's given us a whole new level of responses, although some of our existing respondents have accused me of selling out, or words to that effect. I reckon that if Newspoll can get a reputation for being the best quantitative pollster, and it is part-owned by Newscorp, there is no way the relationship should damage what I do, but I guess those of you who fill-out the questionnaires will be the ultimate judges of that.

I've been intriqued that while The Australian's respondents have pulled my sample to the right, it still leans heavily towards the left of the spectrum. There is something about the online world which begs to be analysed.

Anyway, for those of you who are interested in the Benchmark Poll you can read the relevant material here:

Benchmark Poll

Posted by Graham at November 12, 2007 03:25 PM

Comments

Well, Newspoll was not accurate at all in the final outcome of the November '07 federal election.
I like many others, have no idea why it ended up getting it so wrong.

KS Adelaide

Posted by: Kerry Seebohm at January 31, 2008 03:48 PM

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