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3 November 2006
Market research
Our survey on market research came up with some interesting conclusions, as usual.
- 805 responses. 31% Green, 34% Labor, 12% Liberal and 4% National
54% male, 60% over 50. - 75% favoured Internet surveys over the rest.
- Surprisingly 7% said they completed internet surveys less than once per year – must have been the newbies.
- 48% complete internet surveys at least once per month.
- Liberals were the most likely to use Internet surveys (57% more than 6 times per year), but they are under-represented in our surveys, which says not all Liberals are like this.
- 71% more likely to complete an Internet survey now than 5 years ago
- 71% don’t belong to online panels (apart from ours)
- 96% have a phone at home
- Independents least likely to respond to phone canvassing (53%). Nationals the most likely 41%.
- 39% said they were less likely to respond to telephone calls, versus 12% who were more likely than 5 years ago.
- Respondents liked the Internet because they were in control.
- Our sample homogenous in terms of its likes and dislikes for the telephone – they were all equally supportive and opposed
- The main reason that respondents liked the Internet surveys was because they were in control. It was convenient (12%), not intrusive (10%), 5% complained that pollsters rang at dinner, and 45% said that time was an issue. Verbatims indicate that respondents like to do things at their own pace and they like the Internet because they can save and return to a questionnaire, and they can see where it is going.
Verbatims:
“I prefer internet surveys because the Company has previously asked my permission to contact me. When I soy no, that's it. When I say yes it is my decision because I am interested. Telephone polling is an invasion of my privacy.”
“I hate most telephone surveys unless some good can come of it internet ones are far less intrusive, can do them when it suits me rather than them.”
“Internet surveys because I can do them at a time of my own choosing, and I can see the questions and explanations in written form.”
You can download the word document, including the tables, from here .Posted by Graham at November 3, 2006 09:45 AM
Comments
What I like about your questionnaires is that we can view the results. I always ask telephone pollsters for the results of their polls but the stock answer is that they will come out in newspapers, but they never say where or when. From now on I'll stick with the internet.
Posted by: Maureen Marsh at November 9, 2006 09:29 AM
It would appear that most people like the fact that they are in control. As I responded, I like the opportunity to think about my answers, thus giving a truer response.
Posted by: Martin Miller at November 6, 2006 10:52 PM
I also found the results intereresting, Yours is the only poll I have ever been asked to complete re the internet. Find phone poll people most polite and if you say no they accept, unlike telemarketers who just keep talking until you hang up. Keep up the good work and thank you for the results I really look forward to recieving them and also listening to you on ABC.
Posted by: J.Gilchrist. at November 6, 2006 07:43 AM
Verrrrrrrrrrrrrrrry Interesting !!!!!!!!!!
Posted by: Ian Walden at November 6, 2006 02:42 AM
We also found the results interesting.With a phone poll recently it was set up to have one result,it back fired on council now they have some explaining to do regarding wasting ratepayers money.Thank you for the results.
Posted by: Anne at November 5, 2006 07:20 PM
As others have noted - thank you for the feedback. Definitley a more expressive approach than tel polls.
Posted by: John Launder at November 5, 2006 06:35 PM
Thanks for the results. I thought the break down of respondents support for political parties was interesting.
Posted by: Nancy Leighton at November 5, 2006 05:46 PM
I appreciate you letting me know the results as phone polls never do.
Posted by: Michael Holdcroft at November 5, 2006 04:29 PM